Selling a luxury home in Collin County
Pricing, presentation and reach for a smaller pool of buyers at the top of the market.
What's different about selling a luxury home
Selling a luxury home in Collin County comes down to a smaller pool of buyers. At the top of the market, fewer people are shopping, each one is comparing your home against a handful of others, and the right buyer might not be looking yet.
That makes three things matter more than usual: a price strategy that fits a thin market, a presentation that holds up to a buyer who has seen the best, and marketing that reaches past the people already searching.
Talk to Terri about your home
How I sell a luxury home
Pricing. In a small buyer pool, the wrong price costs more, because there are fewer offers to correct it. I walk you through the three strategies, test the ceiling, match the market or test the floor, with the risks of each at your price point, and I refresh the analysis every month the home is listed. See how I price.
Presentation. A staging consultation, professional photography, drone photos and a listing video made from the professional photos. Drone photos matter more at this level, because the lot, the view and the setting are often what the buyer is paying for.
Reach. Coming Soon status in the MLS, a Coming Soon sign, the video posted as Coming Soon, paid Facebook and Instagram ads targeting the local market around the listing, and syndication to Zillow, Realtor.com and the other major sites.
Negotiation. I handle offers and repair negotiations myself, and I'm at the closing table. Details are in how I sell.
Luxury homes across Collin County
Luxury looks different from town to town:
- Luxury homes in Prosper: estates and bigger lots.
- Luxury homes in Stonebridge Ranch: gated sections and golf course lots.
- Luxury homes in Craig Ranch: golf course properties around TPC Craig Ranch.
- Luxury homes in Frisco.
- Luxury homes in Painted Tree: new construction over $1,000,000.
Thinking about selling? Get in touch or call (469) 693-3839. You can also go back to my home page.
Frequently Asked Questions
How do you price a luxury home?
I walk you through three strategies with the risks of each at your price point, recommend one, and refresh the analysis every month the home is listed.
What marketing do you use for luxury listings?
A staging consultation, professional and drone photos, a listing video, Coming Soon before launch, paid Facebook and Instagram ads targeting the local market around the listing, and syndication to the major home search sites.
Where are the luxury homes in Collin County?
Prosper estates, Stonebridge Ranch gated and golf course sections, Craig Ranch golf course properties, Frisco, and the upper end of Painted Tree.
Luxury Homes by neighborhood
Keep exploring
Ready to make your move with Terri Egstad Real Estate?