Plano · Luxury Homes

Selling an upper-end home in Plano

Pricing, presentation and reach for a smaller pool of buyers at the top of the market.

Upper-end homes in Plano

Upper-end homes in Plano sell on location: closer to Dallas than anywhere else I work, with restaurants, entertainment and the historic downtown nearby. Buyers at this level are often weighing Plano against newer luxury homes in Frisco and Prosper.

How I sell at this level

Three pricing strategies with the risks of each at your price point, refreshed monthly. A staging consultation, professional photography, drone photos and a listing video that make the most of the home and the setting. Coming Soon and ads targeting the local market around the listing. See selling a luxury home.

What to lean into

The commute, the updates and the lot. Against newer homes further north, location is the advantage.

Talk to me

Get in touch or call (469) 693-3839. See also Frisco luxury homes, or go back home.

Frequently Asked Questions

What sells an upper-end Plano home?

Location close to Dallas, plus updates and the lot.

Who is my competition?

Newer luxury homes in Frisco and Prosper.

How do you price it?

Three strategies with the risks of each, refreshed monthly.

Plano

What luxury homes looks like in Plano

Mostly 1970s and 1980s homes with alley garages, a historic downtown, and the shortest drive to Dallas.

The homes
Mostly built in the 1970s and 1980s. Most have rear-entry alley driveways rather than front-entry garages.
Getting around
Closer to Dallas, with US 75 and the Dallas North Tollway for commuting.
Nearby
Lots of restaurants and entertainment, and an older historic downtown that draws people in for dining.
The trade-off
Buyers usually give up a modern floor plan to live closer in.